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Western Regional Sales Manager - Remote
Job Code:SG40WT-2022-MB-1291
Reports To:Sales Director
Job Class:Full time
Location:Watsonville, CA

JOB SUMMARY: This position is responsible for young plant sales in the Western region of US and Canada. The RSM is responsible for supporting and training the broker sales force we partner with in the market.  The goal is to build strong relationships to generate young plant sales to growers in the region.  Direct involvement with high-volume growers to generate new business and educate the customers is also required.  


  • Build, acquire and manage strong relationships with key growers and brokers
  • Identify and target all potential grower accounts within the region and determine which broker representative(s) to work with in pursuing the business
  • Analyze and determine market and customer needs to develop and implement annual regional sales plans and forecasts in cooperation with Director of Sales
  • Successfully launch all new programs and product lines to meet regional and company growth objectives
  • Travel extensively with key broker representatives to help sell programs and grow business
  • Conduct on-going training to educate and motivate broker representatives within the region
  • Work with customers, brokers, and home office to resolve product credit requests
  • Attend critical trade shows within the region and nationally
  • Negotiate special pricing and discounts with brokers and key growers as required
  • Maintain thorough understanding of customer and competitive plug/liner market
  • Learn and work with company technology and systems


  • Strong interpersonal skills
  • Effective communication skills and ability to create and deliver professional presentations to large groups
  • Positive customer service attitude
  • High standard of work ethic
  • Strong analytical and negotiations skills
  • Self-motivated with the ability to prioritize commitments in a fast-paced working environment
  • Proven ability to develop and maintain positive professional relationships within the industry



  • Bachelor’s degree in business administration, horticulture, or related field
  • Minimum 7 years of Horticultural sales experience with grower/broker relationships is required
  • Experience with young plants
  • Willingness to travel extensively
  • Basic understanding of MS Word / Excel / PowerPoint